Communications · Talents · Events

The stories brands are remembered by.

agent créatif is a boutique communications and talent agency. We place maisons in the pages that matter, cast the voices the region trusts, and produce the moments in between.

See the work

The agency

Dubai, UAE

A boutique agency for brands that would rather be remembered than merely seen.

agent créatif works at the meeting point of fashion, beauty and culture in the Middle East. We open the doors that matter: editors, executives, and the talent audiences actually trust. And we shape what happens once they are open: interviews secured, campaigns produced, rooms filled, stories placed.

Access

CEO interviews, editorial pages, front rows. We earn our clients a seat in the conversations that define their category.

Taste

Casting, styling, production. Every collaboration is built to look inevitable: the right voice, in the right room, saying the right thing.

Proof

Placements you can hold, content that performs, communities that return. We show the work, not the deck.

As seen in Vogue Arabia Haya Magazine Buro 24/7 Middle East Start a conversation

What we do · three disciplines

Services

Communications

  • Media relations
  • Strategy
  • Brand messaging
  • Media partnerships
  • Fashion week management
  • Sample management

Talents

  • Talent management
  • Influencer marketing
  • Casting & appearances
  • Community creation
  • Product seeding
  • Dressing

Events

  • Event curation
  • Concept development
  • Production & logistics
  • Entertainment
  • Guestlist management
  • Amplification & CRM

Clients

& counting
PradaVersaceEmporio ArmaniGivenchy BeautyBaume & MercierShiseidoL'Oréal ParisGarnierTumiAmiraeDubai HoldingBluewatersPrimarkDragon MartOutlet Village MallCircle Mall

Selected projects

Work

Baume & Mercier

Flagship · Watches & Wonders, Geneva 2026

Two hundred years of heritage, told through two new voices.

For the launch of Joia, the maison's first fully feminine collection in years, we built the regional story end to end: exclusive access to CEO Michael Guenoun, a brand-ambassador program fronted by Deema Alasadi and Ola Farhat, and a content production spanning Palexpo, a watchmaking masterclass and Lake Geneva.

Client
Baume & Mercier (Richemont)
Talent
Deema Alasadi · Ola Farhat
Scope
Media relations · CEO interviews · Ambassador casting · Content production
Coverage
Vogue Arabia · Haya · Buro 24/7 ME
Deema Alasadi and Ola Farhat wearing Joia on Lake Geneva Ambassador portrait on Lake Geneva wearing the Joia watch Ambassador portrait at dusk wearing the Joia watch
Campaign · Geneva, Switzerland View the campaign

Interviews & press

Secured coverage
Haya Magazine spread, exclusive interview with Michael Guenoun
Watches & Wonders 2026 editorial opening spread
Editorial spread on the Joia collection and Baume & Mercier
Haya Magazine · Watches & Wonders 2026 editorial Read the Buro 24/7 interview

More work

Events & talent

Shiseido × HWH StudioEvents · Community

Studio takeover at the Delano, Dubai. Branded yoga and reformer classes, a cast community of creators, suncare gifting, and weeks of organic coverage.

AmiraeEvents · Guest curation

For the brand's Dubai launch at Banyan Tree, Bluewaters, agent créatif curated and invited the room: a hand-picked guest database of editors, creators and clients, matched to the brand.

Amro MaskounTalents · Regional partnerships

Managing one of the region's most loved voices across categories: a regional ambassadorship with Tumi, a World Cup content series for Garnier, and a creator-led campaign for Dragon Mart.

Start a conversation

Contact

Have a story worth telling?
Write to us.

Based inDubai, United Arab Emirates

The founder

Zina Hachem

Founder

agent créatif is built on more than fifteen years inside the world it serves. Zina began her PR career in automotive with Nissan and Infiniti, moved into beauty with L'Oréal Paris, and from there into fashion, jewellery and watches. A career spent in Dubai with international brands, learning how maisons think, what editors need, and what makes the region's audiences pay attention.

agent créatif is that experience, made independent: the relationships of a big-agency career, with the care and access of a boutique.